The International Association of Lions Clubs, which is also known as the Lions Clubs International, is an incorporated, non-profit organisation.

The emblem of the Association consists of a large gold letter "L" on a purple field. The letter "L" stands for Law, Liberty, Labour, Loyalty, Love, Life and Lions. Bordering this is a circular gold area with two conventionalised Lion profiles facing away from the centre. The words "Lions" appears at the top and "International" at the bottom. Symbolically, the Lions face both past and future, proud of the past and confident in the future.

The royal colours of purple and gold were selected as the official colours when the Association was organised in 1917. To Lions, purple stands for loyalty to friends and to one's self, and for integrity of mind and heart. It is the traditional colours of strength, courage and tireless dedication to a cause. Gold symbolises sincerity of purpose, liberality in judgement, purity in life and generosity in mind, heart and purse to those in need.

The slogan "LIONS" carries the meaning "Liberty, Intelligence, Our Nation's Safety".

The motto is "WE SERVE